Fernanda Passos Walker

CyberArk (NASDAQ: CYBR) is a global cybersecurity leader specializing in identity security and privileged access management. Acquired by Palo Alto Networks for $25B in February 2026.

• Promoted to drive strategy and execution of the global web experience in partnership with growth and demand generation teams, optimizing journeys and conversion paths for multiple buyer audiences across the funnel.
• Set CMS architecture and governance standards, building a scalable WordPress component library that reduced page build time, kept experiences consistent across regions, and enabled non-technical teams to self-serve content updates.
• Defined and enforced accessibility standards across global web properties, leading hands-on remediation that raised the site-wide accessibility score to 96+ and embedding WCAG best practices into platform governance.
• Owned multilingual platform architecture and localization strategy across 9 languages spanning North America, Europe, and APAC.
• Built and optimized forms and key conversion paths across the site in partnership with demand operations, strengthening campaign tracking and attribution across Salesforce and marketing automation platforms.
• Directed site performance and engagement improvements, setting standards for asset optimization, template efficiency, and front-end quality.
• Led web execution and redirect strategy for acquisition integrations, including content consolidation, SEO preservation, CMS standardization, and localization.
• Aligned landing page strategy with campaign intent alongside SEO, paid media, and content teams, improving engagement and conversion across inbound and paid traffic.
• Contributed to future-state planning for a headless CMS architecture using React, Next.js, and TypeScript as part of the proposed modern web platform direction.

Global education company helping universities grow international enrollment through digital admissions, recruitment, and student success programs.

• Developed microsites, landing pages, and web applications supporting international marketing campaigns, student acquisition initiatives, and program launches.
• Worked across Webflow, HubSpot, WordPress, Marketo, and Salesforce as Shorelight's marketing web stack evolved, supporting campaign pages, forms, CRM integrations, and lead flow.
• Built scalable front end solutions using HTML5, CSS3, and JavaScript, translating business requirements into maintainable web implementations under tight timelines.
• Implemented campaign experiences through Marketo and Salesforce integrations, connecting web experiences to Shorelight's broader marketing ecosystem.
• Partnered with marketing, SEO, and product stakeholders to optimize WordPress based microsites, improving search visibility, usability, and overall user experience.

Leading healthcare technology company providing cloud based solutions for electronic health records, billing, patient engagement, and practice operations.

• Contributed to the athenahealth.com redesign and major brand refresh, supporting a 30% increase in annual site traffic, lead generation, and sales meetings.
• Designed and implemented responsive Sitecore web experiences using HTML5, CSS3, JavaScript, and CMS templating to support product marketing and user engagement.
• Collaborated with designers, marketers, and engineers to translate business and product requirements into scalable CMS driven web components.
• Developed and maintained Sitecore components within structured GitHub workflows, including branching, pull requests, staging, and production releases.
• Supported agile development cycles, CI/CD deployment workflows, automated testing, code quality, standards compliance, and cross browser compatibility.

• Designed and implemented partner facing pages within Cliir's eCommerce platform, collaborating with management to align deliverables, timelines, and business needs.
• Maintained and enhanced website content and functionality to ensure a consistent user experience and reliable site performance.

• Led a full website redesign aligned with marketing and enrollment goals, improving site navigation and user flows.
• Developed digital enrollment forms that improved operational efficiency and reduced manual processing.