Fernanda Passos Walker
Senior Web Developer & Digital Experience Lead
Summary
Senior web developer with 15+ years of experience building, owning, and optimizing high performing websites for enterprise teams. My background spans front end development, CMS architecture, accessibility, performance, technical SEO, analytics tracking, and marketing technology integrations. I partner with UX, creative, growth, marketing, and digital teams to build scalable web experiences that support campaigns, product launches, and global digital operations.
Key Accomplishments
Accessibility Score Raised to 96+
Led hands-on accessibility remediation across CyberArk's enterprise website, resolving critical WCAG issues and raising the site-wide accessibility score to 96+ through audits, ARIA improvements, and a pre-launch QA workflow.
30% Increase in Traffic, Leads & Sales Meetings
Contributed to the athenahealth.com redesign and brand refresh that drove a 30% increase in annual site traffic, lead generation, and sales meetings booked.
Scaled Global Localization Across 9 Languages
Owned and scaled multilingual content workflows at CyberArk supporting 9 languages across North America, Europe, and APAC, enabling consistent global web governance.
Reusable CMS Component Library
Built a scalable WordPress component library that reduced page build time, enabled non-technical teams to self-serve content updates, and improved consistency across the enterprise site.
Professional Experience
CyberArk
Newton, MA – Hybrid
Senior Web Developer
January 2023 – March 2026
CyberArk (NASDAQ: CYBR) is a global cybersecurity leader specializing in identity security and privileged access management. Acquired by Palo Alto Networks for $25B in February 2026.
- Owned and optimized enterprise WordPress web experiences supporting global marketing, demand generation, product marketing, and brand teams.
- Built responsive WordPress pages, templates, and reusable components for scalable, campaign-ready front-end experiences.
- Built and optimized web experiences for technical cybersecurity audiences, balancing performance, accessibility, security, and brand consistency.
- Partnered with UX, creative, growth, and marketing teams to improve user journeys, landing page performance, and conversion paths.
- Improved page speed, technical SEO, accessibility, and front-end quality through asset optimization, template efficiency, and cross-browser QA.
- Supported analytics tracking, event measurement, and A/B testing to help teams understand engagement, conversion, and campaign performance.
- Contributed to future-state planning for a headless CMS architecture using React, Next.js, and TypeScript as part of the proposed modern web platform direction.
- Supported developer-focused web experiences and technical content initiatives, supporting scalable front-end experiences for engineering and technical audiences.
Web Developer
March 2020 – December 2022
- Developed and optimized WordPress landing pages and campaign experiences for global acquisition initiatives using custom templates and front-end enhancements.
- Managed multilingual content structures and localization workflows across international markets, supporting scalable global web governance.
- Improved front-end performance, SEO, and attribution through asset optimization, template enhancements, and integrations with marketing automation and analytics platforms.
- Led hands-on accessibility remediation across website pages and components, resolving critical WCAG issues and establishing a QA workflow to improve accessibility before launch.
Shorelight Education
Boston, MA – Hybrid
Web Developer
May 2017 – October 2019
Global education company helping universities grow international enrollment through digital admissions, recruitment, and student success programs.
- Developed microsites, landing pages, and web applications supporting international marketing campaigns, student acquisition initiatives, and program launches.
- Worked across Webflow, HubSpot, WordPress, Marketo, and Salesforce as Shorelight's marketing web stack evolved, supporting campaign pages, forms, CRM integrations, and lead flow.
- Built scalable front end solutions using HTML5, CSS3, and JavaScript, translating business requirements into maintainable web implementations under tight timelines.
- Implemented campaign experiences through Marketo and Salesforce integrations, connecting web experiences to Shorelight's broader marketing ecosystem.
- Partnered with marketing, SEO, and product stakeholders to optimize WordPress based microsites, improving search visibility, usability, and overall user experience.
athenahealth
Watertown, MA – On-site
Web Developer & Designer
June 2014 – May 2017
Leading healthcare technology company providing cloud based solutions for electronic health records, billing, patient engagement, and practice operations.
- Contributed to the athenahealth.com redesign and major brand refresh, supporting a 30% increase in annual site traffic, lead generation, and sales meetings.
- Designed and implemented responsive Sitecore web experiences using HTML5, CSS3, JavaScript, and CMS templating to support product marketing and user engagement.
- Collaborated with designers, marketers, and engineers to translate business and product requirements into scalable CMS driven web components.
- Developed and maintained Sitecore components within structured GitHub workflows, including branching, pull requests, staging, and production releases.
- Supported agile development cycles, CI/CD deployment workflows, automated testing, code quality, standards compliance, and cross browser compatibility.
Cliir
Boston, MA – Remote
Web Developer & Designer
December 2013 – June 2014
- Designed and implemented partner facing pages within Cliir's eCommerce platform, collaborating with management to align deliverables, timelines, and business needs.
- Maintained and enhanced website content and functionality to ensure a consistent user experience and reliable site performance.
Approach International Student Center
Boston, MA – On-site
Junior Web Developer & Designer
January 2011 – June 2014
- Led a full website redesign aligned with marketing and enrollment goals, improving site navigation and user flows.
- Developed digital enrollment forms that improved operational efficiency and reduced manual processing.
Education
Information Technology coursework
University of Massachusetts Boston
May 2014
B.S. Data Processing
University of Technology FATEC — São Paulo, Brazil
December 2009
Thesis: “The CRM as a Tool for the Relationship between the Client and Satisfaction Guarantees”
Skills
Community Experience
Fenway High School
Boston, MA
Volunteer Web Developer & Designer
January 2015 – January 2025
- Designed and developed the school's website to improve communication and community engagement.
- Built and optimized fundraising and event landing pages to support school initiatives and increase participation.
- Designed and refined web forms and user flows to improve user experience and streamline registrations and donations.
- Implemented accessibility best practices to support inclusive, standards-compliant digital experiences.
- Maintain site content, information architecture, and brand consistency to ensure a clear and reliable digital presence.
Languages
Fluent in English, Portuguese, and Spanish.